The Vow inspired by true events ?

Tuesday, February 14, 2012

After marketers say 'I do' to Twitter, Facebook, 'The Vow' a hit.
After a slow courtship, movie studios now embrace social media like Facebook and Twitter. 'The Vow's' Channing Tatum uses 'Sweet Nothings' to lure fans.
Channing Tatum lowers his green eyes and stares at the camera.

The 31-year-old actor says, " "Your friend wanted me to tell you that they think you're pretty awesome, And they love hanging with you." Tatum's performance wasn't from a movie, but a "Sweet Nothings" video that marketers for his new film, "The Vow," posted on Facebook in advance of its opening last weekend. It worked: The romantic tear-jerker blew past expectations to open at No. 1 with $41.2 million in North American ticket sales.

By social media and how they would affect its business , Two years ago the film industry was largely perplexed. Today, studios are embracing not just Twitter and Facebook but also more obscure sites like Instagram and We Heart It, adding them to traditional research and marketing tools such as comment cards at test screenings.

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